Thursday, December 14, 2006

Direct Sponsorship- sell toys of the characters-Soaky commercials


Let's travel back in time to when cartoon companies liked their audience.
Tennesse Tuxedo and Superman
Soaky Toys


In the 60s capitalism was so open that you could mix "brands" in the same commercial. Cartoon characters from different companies would team up to sell a product line that licenced characters from multiple studios. It was a really cool thing to do and added fun to the commercials.

Soaky Toys has to be one of most popular kid products in history. Kids hate to get clean so the best way to get them to do it is to trick them into doing it with their favorite cartoon characters.

"Look who's staring at me in my birthday suit!"

Cartoonists creating cartoons + a smart sponsor = commercials that sell the product and sometimes BE the product equals great success for all and happiness for the kids. What a simple formula!

The 60s was a Golden Age for kids because everyone involved in kids' entertainment and products knew you had to be nice to your consumer if you wanted to be successful.

Today's giant corporations are so unwieldy and operated through strange mystical pseudo-scientific mumbo jumbo theories like focus testing and 4,000 levels of middle managers that all disagree with each other and the actual people who ARE logical and creative are at the very bottom of the heap.

Wash with Soaky bubbles and you'll grow up to have proportions like this!








Donald Duck and Porky Pig
Soaky Toys


Disney and Warner Bros....arch rivals in the same commercial!







You'll be so clean and shiny that you won't ever wanna wear pants again!
Let's bring back logic and fun. Let cartoonists and sponsors do what's right for the audience.

20 comments:

Jorge Garrido said...

These are great! How come Donald looked so much better than Porky in that commercial?

Don't forget that great Popeye and Brutus Soaky Toy commercial with Jack Mercer, Mae Questal and Jackson Beck.

But what IS a Soaky Toy? I thought at first it was like a sponge or something that helped clean you but they look solid to me.

Anonymous said...

I agree, I used them and now I have the proportions of Tennessee Tuxedo. You need to make a George Liquor Soaky commercial.

Eddie Fitzgerald said...

Good points! I frequently wonder if modern advertizers even care if people buy their product. Commercials are incredibly expensive and elaborate now but I can seldom remember what products they're associated with. The commercials you mentioned were made to sell things yet they managed to be fun as well. Why don't we do that now?

NARTHAX said...

If you do a George Liquor Soaky, you must move the spout to where George would prefer it. More visually pleasing and better foaming bubble action.

Anonymous said...

WOW...Tennesee Tuxedo..Man, you just un-earthed a distant memory of mine from childhood! I think Don Adams (get smart) did his voice!hmmm maybe.

KenM said...

Love this stuff. You can't turn your TV on and see a kid pushing a naked pig around in a bathtub on wheels these days. A sure sign of cultural decline, if you ask me.

Soaky Toys were a bit before my time but here's to the idea of never wearing pants again!

Any suggestion on where to put my wallet?

Shawn said...

This is great! I have some old Soaky toys! I just got a Cecil the Seasick Sea-Serpent Soaky to add to my collection! I'm NEVER dirty.

PCUnfunny said...

What happened to that ? What happened to the kindess and entertainment in these commericals ? Today's commericals are so sterile and souless,are these advertisers trying to sell there products to people or robots ?

Rodrigo said...

Talking to Porky Pig over the phone in my bathtub sounds strangely exhilarating. . .

But seriously, this kind of marketing is brilliant. Why have times changed?

Anonymous said...

I agree with Anthony, I would love to bathe with George.

Anonymous said...

Make a George Liquor Soaky that talks. Saying, "What's the matter with ya! Clean your self, You nasty heathen." That would bring back memories of my childhood. Have a steel wire brush to go with it.

And don't forget Jimmy, make the soap drool out of his mouth.

Gabriel said...

bwahaha, big headed Superman is way better than the normal one! I wish there were Superman comics and cartoons in which he looked like this!

The Mighty Robolizard said...

Feh. Innocent little ads like this could never exist now without being ignored. Oh well. And those without genitals need not where pants. We all know this...



Btw, I think the soaky is a shampoo bottle...

queefy said...

I'd like to bathe with sody

@_@

Anonymous said...

It's not just that entertainers have stopped making the ads, it's even worse than that. It's as if they want kids to be depressed. Even the Coco-pops ads went from a cartoon to some ugly digitalized cell shaded thing to a parent telling you about the nutritional content.

They definitely need to at least TRY and make commercials fun like they used to or it could lead to all sorts of problems like suicide and brain damage when even serial ads are the same as life insurance ads.

Anonymous said...

So, you made an homage in a Bjork video to this commercial! There is a shot that is pretty similar in both of them.

Eh, interesting curiosity (Porky and Donald in the same commercial and yes, Donald looks much better), but I think the ads in the previous post had better art and funnier ideas.

Cayen said...

great now I want a soaky toy :)

Anonymous said...

Dang queefy beat me to the Sody Soaky reference!

In the Donald/Porky commercial, I think Disney studio animated Donald's half of the commercial, and Bob McKimson was director for the Porky half.

Does anyone remember the Fred Flintstone and Jimmy The Idiot Boy Soaky toy in the Spumco produced Bjork video, "I'll Miss You"?
Hoochie-Mama!

Shorty said...

Would like to see a Jimmy the Idiot with a plug in his clacker as a bubble bath dispenser.
Or even like you get now where the bottled soaps have a little rubber sphincter in the lid so you have to squeeze it out, you could make allsorts of head and butt splitting toys. -Or a novelty KY dispenser.

Ken said...

I was looking at that picture of Wally Man, and what you were saying about bringing back logic and fun, and it occured to me that a few people would think that crazyness and logic would oppose each other, like, "what's logical about a peanut-shaped man with ears on the top of his head?! That's crazy, it doesn't make sense! There's no logic in that! So therefore it doesn't apply." Perhaps because they don't think to break things down in levels, where you are crazy in your ideas, but also logical in practice, and the ideas help you, not hamper you.

Like just now, these things just came together in my mind in a new way somehow.

I'm thinking some of these hippie executives you mention could be great cartoon characters.