Friday, June 22, 2007

Hubley Commercial: Salt and Hawkins? Scribner?

Part 1

Here is an unbelievably cool commercial for something nearly as important in our lives as cigarette foil. Salt!

This commercial has everything you could want in an animated spot.

Great design, funny and inventive animation and really creative special effects.

Part 2

I'm not 100% sure, but my guess is this is Scribner too. It could be Emery Hawkins as I think Michael Sporn has suggested. Amid says it's Scribner. Anyone know how to tell for sure?
An animator who really observes life in its unfettered reality has a way of making every character have a little bit of retardation in him. Even cute characters have some primitive animal needs and this is always reflected in good animation.
Look at the animal pleasure of this child as he gobbles up and contemplates the succulent flavor of his salt sandwich.

A bit of evil retardation is good too.
The timing of all this animation is great. Lots of contrasts.
Funny walk. Of course it's not as brilliant as Gerald's little hop, but I like it.





Look how great these poses are! The kid pops from pose to pose with one smeared inbetween each time.
Even the inbetweens have design and fun.
These drawings are an absolutely perfect blend of classic principles and modernist style.






The kids' pose to pose "limited" animation contrasts against the bird's really fluid full animation. I love the stuff when the bird bounces up and down on his head. Scroll through it in slow motion!

This is great stuff to copy if you are teaching yourself to animate....JoJo!





Get a load of these beautiful special effects! I'll take this over Disney's "realistic" water and rain any day. This could only happen in a cartoon.




OK, kids, everybody pour a whole carton of salt on your head!
How great is this?!

Genius.

Makes me want to roll up a spoonful of weather proof salt in cigarette foil and chew it to bits in a hurricane.

What do you think?

17 comments:

Sean Worsham said...

Mmmmm Salt. I really love the salt covered kid in the end. Salt is crunched from mineral crystal and I love how it is conveyed in the diamond shaped pieces when the kid is covered in salt.

Gabriel said...

what do you mean when you say some stuff is good to copy if we're learning to animate? You mean copying specific frames or trying to replicate the whole movement?

JohnK said...

Both.

Brian Romero said...

All those effects blew my mind when you played this one for me. I wasn't expecting it at all! The kid has a lot of fun poses and expressions too.

C. A. M. Thompson said...

I've never wanted to dump a bucket of salt on my head more. What a cool commercial!

Roberto said...

Why is this commercial taking so long to load? I have a fast connection. By the way, I have been reading this blog for some time now.

ryan hughes said...

yo yo yo salt's really tite!this commercial seems sort of abstract in a scence but when it all comes down to it it is awesome! i like it when his face turns all tribal when the salt pours on his head! It once agian shows the wonderfullness of animation when properly drawn!

cartoon lad said...

Diamond Crystal Salt is made from the shiniest salt on the planet.

Fellahs why not have that engagement ring for the fiancee crowned with a small condensed ball of salt instead of an expensive diamond-She wont know the difference!

NateBear said...

I believe smear frames (when executed at this caliber) are the single highest form of artistic expression ever.

Kali Fontecchio said...

This cartoon stands out from the other UPA ones I think- the ideas in it are just so cool! I wish salt would glitter like that!!!

I think I looked like that as a kid-except replace salt with brown sugar.

HotTaco said...

(another) great article! They're always very insightful.

Curious tho -- you say: "The timing of all this animation is great. Lots of contrasts."

I don't understand...contrasts in TIMING?

R. Banuelos said...

Hey Mr. John,

When are you gonna say shit about the Rat movie that came out. Everyone's going ga-ga over it. Everyone went ga-ga over Cars and that was a shit movie. What up John? I know you don't like that shit. Please go into why these movies are shit, you sound too nice in these post about cool animations. Let's fuel up some of this shit talk. They're even good reviews for the surfing penguins movie. Please John, would you rip these movies new assholes?

Yep.
Muff.

Don't anyone click my stupid account, I don't blog shit. I'm not smart enough to write about anything. I'm really, really stupid.

Tooves said...

Thanks for posting this.

It looks and feels so fresh!!!

Vince M. said...

Cool beans, Johnny.

I think I actually remember this commercial.

Doctor Cerebro said...

hahaha i love wacky endings! sweet animation and poses. i totaly agree with the retardation bit hahaha

Michael said...

This commercial was animated by Emery Hawkins for John Hubley's Storyboard Prods. You're right it's a great spot with great animation.

JohnK said...

How do you know for sure?