Monday, October 08, 2007

IPANA

IPANA TOOTHPASTE COMMERCIAL


Not too much to say about this, except it's cute, appealing, innocent and is nice to kids. It doesn't make you want to fast forward through it.

This is Capitalism at its best and smartest! Commercials like this and the Funny Face commercials show that it's possible to please your audience and consumers and still make a buck.

Today's businesses seem determined to irritate us while trying to get us to buy something. I can't make sense of that.

32 comments:

Bitter Animator said...

It's amazingly 3-dimensional when he starts to fall. Not sure if I like that or not but there's no doubt it's well done.

Mitch said...

That tune is really going to be in my head for the whole day :p

I like the idea of such a character in a comercial :)

Mitch said...

BTW I don't have any trouble anymore with you're site in firefox on the mac. I don't know why, but it works :)

Max Ward said...

Wow those characters move well in perspective and have good form even though they look flat and stylized

Jim said...

My dad used to sing this jingle to me at tooth-brushing time when I was a kid (1970s). I couldn't believe there was a toothpaste with a name as ridiculous as Ipana! I thought Dad was making the whole thing up. I found this clip some time ago and was astounded.

patchwork said...

Don't see toothpaste commercials like that anymore. I love how he tries a taste at the end

Eddie Fitzgerald said...

Hands down, the best toothpaste commercial I've ever seen!

Jennifer said...

That commercial looks familiar! I think that this commercial was in the movie Grease.

Sean Worsham said...

How clever and cute! I like the fact that they choose a toothy character like a beaver to advertise toothpaste! WEEEEE!

lastangelman said...

Offensive to beavers and buck toothed jackasses ...
KIDDING!

Bill Field said...

I liked your Quisp ad from a few years back, it was rated J (for Jay Ward--his ads were adult funny AND had kid appeal)There are so many naysayers when it comes to kidmedia, yet no one saying what IS ok. The Funny Face Ads were really good too, as a kid-- they put out great records, books, big FF pillows-etc... now that's the way to sell WITH cels! I'm still in Funny Face mode, John, I'm still coming up with more "missing" flavors, haven't posted any yet--- Mr K., this blog is like that center square on a bingo card-- the FREE space! This is a crap-free zone, where at least likeminded cartoony-type artists and lovers can collectively scratch our heads about life's whack-ness.

Kasey said...

Sorry to be off-topic, but I was wondering if you were at all intrested in posting your thoughts about Arthur Davis' Warner Bros. cartoons. He's my favorite director, and I'm curious of your thoughts about his cartoons. :)

Art F. said...

that commercial is effin' great! except that the jingle reminds of Grease.

Dan! said...

>That commercial looks familiar! I think that this commercial was in the movie Grease.

Yep, it was in Grease. That's exactly what came to my mind, too. I remember it being in color though, but I could be wrong.

Roberto said...

That jingle is really catchy. I wish there were more fun commercials like this on TV. :(

AMID said...

A Disney commercial. Bucky was designed by Tom Oreb as best as I know, and the layouts in this spot were done by Vic Haboush.

Okapi Figment William said...

The mouth movements are fitting well with all the sounds.

Whit said...

If it was in "Grease" it's the best animation that appeared in that sad turkey. The main title animation for "Grease" is the worst ever done on planet earth.

Mitch K said...

That's fun! I like how his teeth shrink to fit in his mouth. haha

All new animated commercials just bombard you with noise. I hate being yelled at and.. ehh? Coloured at.

Kali Fontecchio said...

Where did his beaver tail go? They chopped it off? Animal cruelty.

JNLC said...

"If you're a kid wanting to be a cartoonist today, and you're looking at Family Guy, you don't have to aim very high. You can draw Family Guy when you're ten years old. You don't have to get any better than that to become a professional cartoonist. The standards are extremely low."

In reply to this quote... Dude I'm no animation expert and I'm not even a family guy fan.... but Ren and Stimpy doesn't look that much more difficult to draw than family guy. With all due respect for your successful cartoon of course.

Taber said...

You know, I just thought of something. I bet you suspected this already, but maybe they don't know they're annoying us? Commercials as I hear then spoken of by my instructors and people working in commercial houses, are considered to be 30 second stories. So I wonder if the people paying for these things don't think that they ARE entertaining rather than annoying like we all think they are.

stickboybob said...

oh my god! i have a collection of the best 60's commercials on vhs and this is one of them! another great one i "clanky the spaceman" its rediculous.
~nalocomics.com

andrewdmortlock said...

agreed

Chris said...

"You can draw Family Guy when you're ten years old."

"Dude I'm no animation expert ... Ren and Stimpy doesn't look that much more difficult to draw than family guy."

Ugh, please guys, no. Nearly every comment thread on Cartoon Brew devolves into this drivel. I can't stand uneducated or willfully ignorant comments like this. Maybe Family Guy is not the prettiest or deepest show in the world, but it has carved a niche in a market that is increasingly hostile to animated shows. And it did it by appealing to an incredibly loyal fanbase rather than its networks. Thats worthy of at least SOME respect don'cha think?

JohnK said...

>>And it did it by appealing to an incredibly loyal fanbase rather than its networks. Thats worthy of at least SOME respect don'cha think?<<

That is pretty admirable actually. If only networks would let that happen to other shows too.

Jhhl said...

Thanks for bringing this old commercial up, John - I am a contemporary of this commercial and was nicknamed Bucky Beaver at the time.
It's really nice to see a little bit of non-proscenium staging in the animation, and of course the characters read really well on crummy black & white tvs. And poorly compressed net video.

Jim Rockford said...

"Today's businesses seem determined to irritate us while trying to get us to buy something. I can't make sense of that".

Neither can I,that practice is self defeating,I go out of my way not to buy anything from a sponsor with obnoxious commercials....which pretty much rules out them all!

(Hmm..come to think of it I cant even remember buying anything I saw advertised on TV!)

The Carl's Jr's commercials are a prime example of how low brow & obnoxious advertising has become.
They arent entertaining,clever or even slightly funny,they're just flat out obnoxious.

You'd think they'd want the ads to make you hungry,not heave your guts out all over your coffee table.
They're selling food after all,but no,we get teens with bad attitude smacking and slurping down a sloppy burger while a sullen voice announces "dont bother me,I'm eating" or the fucking flat buns ad with two pathetic white guys rapping and throwing stupid poses and smirks. Good job Carls! now I've lost my appetite!
I wish we'd see a return to the fun commercials,like the one you posted a while ago with the dogs taking their bones to the bank!
you want to make people associate pleasant thoughts with your product,not repulse them!

Deven said...

Hey Great Blog. As much as Family guy used to rock in the first few seasons, it is getting down every season with same stale comedy and jokes. IMO Souht Park and SImpsons are also going down the hill.

Anyway for those who can not download Family guy from torrents and are looking for all Seasons of Family guy, they can download it from here -

http://www.mwolk.com/tv-shows/family-guy-season-1
http://www.mwolk.com/tv-shows/family-guy-season-2
http://www.mwolk.com/tv-shows/family-guy-season-3
http://www.mwolk.com/tv-shows/family-guy-season-4
http://www.mwolk.com/tv-shows/family-guy-season-5

Hope this helps others.
Cheers

Mark said...

The Ipana ad is corporate propaganda at it's very worst. Appealing to young children as a fake cartoon, indoctrination of this sort buries itself deep in the psyche. The strategy is to confuse advertising with programming with the goal of "branding" the children as one brands cattle. Associating fun with the product works on a nonverbal level of insidious marketing. Ad such as this are anything but cute and innocuous.

sunnyduck said...

Thank you YOU TUBE for deleting it :( - what nonsense they don't even make IPANA toothpaste anymore...

sunnyduck said...

Thanks a lot YOU TUBE - what idiots - IPANA Toothpaste isn't even around anymore - who cares about copyrights on this stuff. Sheeeeeeeesh!!!!