Saturday, February 20, 2010

Collier's Page Layout - tasteful and logical


This one below, while a handsome layout, is flawed by having tiny paintings of foodstuffs that you can barely make out. They tried to get to much info into one ad.



12 comments:

Zoran Taylor said...

"What's the most IMPORTANT thing about a white shirt?"

I can almost hear Christopher Walken saying it in a low, serious voice.

R.T. said...

Some wonderful images there. The white shirt one has a great dynamic to the image. Depth and a few diagonals in there too.
All hilarious too in that kitsch 50s/60s way.

katie said...

Boy, do I want to see that Howdy Doody short mentioned in the "Just Call Him..." article, but apparently it's lost and gone forever -

http://www.cartoonbrew.com/classic/lost-upa-cartoon-howdy-doody-and-his-magic-hat.html

RooniMan said...

"What's the most IMPORTANT thing about a white shirt?"

Uhhh...... I dunno.

Torsten Adair said...

The "white shirt" ad is effective because it makes you read the text.

This style of ad has vanished as people read less and less text. I think the last successful campaign of this type were the Volkswagen Bug ads of the 1970s.

Google has digitized the entire Life Magazine archive. Not everything is available, but for general browsing, there are some excellent gems. I also discovered the Milwaukee Journal on Google, with newspaper ads from 1971! (And comicstrips!)

Tupac Chopra said...

The collar is the most important part of the shirt, and an Arrow collar most of all, since they had been making them for 75 years up to the time of that ad, even longer than they had been making shirts! A firm white collar is indicative of manliness somehow. You used to be able to buy them separately, but now you can only get them that way at the exotic dance outfitters.

Advertising sure used to be wordy, but at least they told you what they were selling and tried to make an argument for the product.

Lucas Nine said...

Amazing! Bud Fisher actually did touch a pencil once in his life!

Whit said...

That dude centrally located in the Arrow Shirt ad may be one of the first appearances of the flesh colored eye whites phenomenon.

coolhand said...

apparently they found a 35mm copy of that howdy doody short in the library of congress

Kristina said...

Wow, I can't believe you were able to get a nice shirt for two bucks!

Ads really have changed, and not just the pictures. The text in that Arrow Shirts ad goes through a list of reasons why their shirts are good, real reasons like fine tailoring and fine fabrics. Nowasays, the ads try to hook you with abstract feelings. If you drink this beer, you'll be funnier and women will want to see your penis.

Will Finn said...

Bud Fisher is actually saying: "Which one is 'Mutt'?"

R.T. said...

I've just noticed something quite interesting about the composition of the image in the arrow shirts ad.

The rough shapes made by the composition resemble a shirt itself. The guy leaning over in the centre, his head is the knot of the tie (his tie is the rest of the tie) and the 'W' shape made around him is the collar. Very clever, if intended.