Saturday, February 27, 2010

More Neat Ad Layout








Spanking bad children is instant universal appeal according to ad agencies of the 50s.

25 comments:

Jay said...

I just had to find the bigger version of that Sanka ad - that's awesome.

That kid definitely felt the wrath of caffein[e].

Alberto said...

I was at the library near my house looking at books on illustration and they had the one of the couple water-skiing. It's done by a very good illustrator named Earl Oliver Hurst, do a google image search on him he's got some yummy goodness lurking about!

Katie said...

I really love the first one- so simple and energetic. I like the Dodge Wayfarer too, because it reads like a comic.

AnArchyAl said...

wait...the father was beating the kid because his coffee was caffinated? and here i thought it was the booze that he was puting in it. maybe mr. Liquor should get over caffinated and "discipline" his boys! that'd be a lol and a half!

Rusty said...

I don't think companies have been able to duplicate the bizarre products they made in the fifties. I mean can you image anything more surreal than getting your own potato for the original Mr.Potato head. I didn't forget about the creepy salesmen that stalks people into buying their products.

The commercial market is not like it was the fifties so many inventive products and ways to sell it.

HemlockMan said...

My favorite one is the ad for DODGE. Man, it makes living in 1950s-era USA look like a great time!

Chip Butty said...

50s ad agencies totally understood the appeal of spanking

Sam said...

Hey John, I'm not really sure where to tell you this, but I know you're a fan of Jamie Hewlett/Gorillaz, and their new video is supposed to come out on March 1st. There is one catch though; this time they're in CGI. I would definitely love to see your reaction to it when it's released, and whether or not you think they are actually successful at utilizing computer graphics.

They uploaded a preview online today: http://www.youtube.com/watch?v=KSZ2GGh2ToE

Sam said...

Oh and *March 2nd, sorry

Marty Fugate said...

The Wayfarer ad has a nice Bruce McCall feel to it. It reminds me of his "Bulgemobile" series: "The cars that say -- 'GET OUT OF MY WAY!'"

Marty Fugate said...

You know, a cartoon about a type-A, Kirk Douglas-type, 50s dad cranked up on caffeine is a great concept. Mom decides to put him on Sanka and he goes ape. "WHAT HAVE YOU DONE WITH MY COFFEE?? IT'S NOT THE SAME ANYMORE! I NEED MY COFFEE!" Then he starts smashing the Look magazine house to pieces. "WITHOUT MY COFFEE I MIGHT DO SOMETHING CRAZY -- LIKE RIP THE PLASTIC COVERS RIGHT OFF THE FURNITURE!" Things escalate ... "I MIGHT GIVE MR. KRUSHCHEV A PIECE OF MY MIND!"

blakepackard.com said...

http://www.amazon.com/gp/product/0375851216/ref=olp_product_details?ie=UTF8&me=&seller=
Great stuff. Check out the preview for this book!

Ebbe said...

These are mostly boring and wordy.

Calvin Garcia said...

This world needs a serious design revolution, back to the good ol' days of design that makes sense. Look what I found at Target. I think General Mills read your one of your post:
old school GM package designs brought back

But even these don't look as cool as some of the old designs you posted in previous blog entries.

Paul Penna said...

Hey, I had to use a real spud for my Mr. Potato Head! I'd outgrown the toy when they started coming with a hard plastic "potato," but I instantly knew it was lame and would have ruined the fun for me. The plastic potato came with holes where you had to stick the parts; with a real potato, you - the kid - had total control over where things went. A big part of the creativity went out when Mr. P.H. went plastic.

Gary Wintle said...

I love the way that top example leads the eye to the text. Great stuff.

Has anyone ever checked out Andrew Loomis' books, specifically Creative Illustration? I found it to be a great way to learn some composition skills for advertising.

Pouch Junior said...

the first is uber cool. UBER.

Trevour said...

The color in the top one is amazing. And I love how the water was done.

Zoran Taylor said...

@Ebbe - But do you NEED to read the boring, wordy parts to know what the product is?

RooniMan said...

So simple yet so thoughtful and artistic at the same time.

Jeff Read said...

Video games (e.g., BioShock, Fallout) are making 50s and 60s style ad art cool again.

Don't be surprised if more companies hop on this bandwagon.

Sometimes -- once in a while -- the trendoids make a right move. What we need is a sort of cultural rectifier that selects for all the good ideas and filters out the bad ones.

The Aardvark said...

How very odd that "Ayds" is no longer marketed.

As to the Sanka ad, there was a lengthy comic strip campaign for Postum, featuring the dread Mr. Coffee Nerves!

http://www.sparehed.com/wp-content/uploads/2008/12/postum360112.jpg

For those who don't hemorrhage at the thought of Lileks, there is a good compendium of the creepier Postum ads.

http://www.lileks.com/comics/coffeenerves/index.html

wade said...

I love these old ads, but I swear I can't look at them without thinking about the old Mad Magazine parodies of these type of ads.

Give me this stuff any day over the crappy photoshop garbage we get today. :(

wade said...

I love these old ads, but I swear I can't look at them without thinking about the old Mad Magazine parodies of these type of ads.

Give me this stuff any day over the crappy photoshop garbage we get today. :(

Sabeath said...

Bigger version of the Sanka ad is here.