Thursday, June 10, 2010

Cartoons Instead Of Torture

SEE THE LATEST HENERY MAN CARTOON!
Imagine what it would be like if they showed cartoons before the movie, instead of a half hour of commercials?
It's hard for me to believe that they can charge you 10 bucks and then show you a half hour of commercials and say the movie has been "brought to you by The U.S. Marines" or Coke or whatever. How has it been brought to us by anyone if we have to pay for it?
Don't these posters just get you all hopped up for some true entertainment?Some good old fashioned All-American lusty cartoons.

58 comments:

Roberto Severino said...

This is exactly why I think the 1930s, 40s, and 50s were the best three decades America ever had, and I never even grew up during those time periods (I'm so jealous of you, John). So much good business sense and creativity, and then all of that flew out the window in the late 60s. No one wants to sit through a bunch of commercials before a movie, especially if they're just as obnoxious as the ones on television. Nowadays, even the movie theaters and marquees themselves are devoid of any fun. Eddie wrote about that on his blog not too long ago by the way.

If it makes you feel any better, Toy Story 3 is going to be released in over a week, and there's gonna be a cartoon before the movie. I'm sure you've heard about it, but it's called "Day and Night." Visually refreshing stuff, and really appealing too.

Hamronial said...

That being said, they could instead show us specially produced advertisements that ARE cartoon or puppet shows. Jimmy the Idiot Boy hocking me fresh steamy pizza before i have my eyes melted by 2 hours of cgi? I'm in.

Alyssa said...

The worst form of torture by far are those U.S. marine/air force/national guard commercials that seem to last forever and ever. Bite sized commercials for 30 minutes is bad enough, but those military commercials? Give me a break!

There are some theaters I've been to that show some aanimated shorts before movies but they mostly are those CG musical instrument/robot ones (???) and they almost always completely suck and aren't funny at all. 'tis a shame.

ComiCrazys said...

I don't have to imagine, John, I can remember seeing cartoons before movies when I was a kid - and I'm not all that old.

I remember watching a Woody Woodpecker cartoon before seeing Bruce Lee kick Chuck Norris' ass in Return of the Dragon.

Ben Leeser said...

Lord knows, those commercials they show at cinemas make me want to strangle myself to death, there and then. Then again, usually, the actual film makes me want to do far worse.

Ray said...

When I was a kid I remember before the main show they would have clips of upcoming movies. Then years later, I would see trivia and a few ads reminding you that popcorn and drinks were sold at the concession stand. I think it was around 2001 I started noticing actual ads, from Coke, cell phone companies, then eventually the military, and I wondered why I even come to the movies, when I can watch a movie at home commercial-free. Today I rarely even go. With my 52" widescreen at home, I don't need to put up with that crap anymore. And in today's world it seems like new releases get sent straight to DVD in about 3 months time.

Zoran Taylor said...

Okay, who the hell was responsible for that RHRH poster? I know off-model doesn't equal bad and I can see some good elements in it -the composition especially- but come on, that design seriously looks like an act of hostility towards to cartoon itself.

LimbClock said...

I know how you feel, John.

Last time i went to movies, i thought "why am i paying 8 euros to see something with ads instead of cartoons?" I mean, it's so idiotic that nowadays when you go to movies, you're being treated just like you're at home, watching television, excpet THIS time, the ads are TWICE as longer!

I mean, i support the notion that There should be something more entertaining than just advertisements, unless those ads are followed by a short film or a cartoon, to make the movie the experience it once was.

I mean sure, some of the upcoming movies are going to have a whole 3 minute(!) Road runner cartoon preceding it, BUT IT'S GOING TO BE IN FREAKING 3D!

Seriously, what's the reason to go to movies anymore :(

Zoran Taylor said...

....oh hold on, wait, I just looked at the Wolf's face again - HAAAAAHAAHAH!!! Okay, now I love it. Never mind....

C said...

I'll have to give Pixar a bit of credit--they make cartoons for us before the movie. Yeah, there are ads, but at least they give us a cartoon. But all studios should do that. Even if they're not playing an animated film.

Shawn Dickinson said...

I always wished I could have lived my life painting cartoon lobby posters! I love that crap!

Mad Max Winston said...

I dunno. It just doesn't hold up to the new "tangled" trailer.

C said...

I can just imagine how To Spring would look on a big screen!

With no silly 3D gimmicks or anything.

Paul B said...

I assume that some of these posters were not drawn by the same people who work in the cartoonist, they should have been the same, the drawings would have been much better.

anyway, it's a lovely art, I wish I had one of those posters stuck in my room.

JohnK said...

The MGM posters are funny, because the drawings are so bad.

Obviously not drawn by the animators for some strange reason.

Gad said...

i ensure you John, that if they will show cartoons instead of commercials before the movie, they will be as crappy the the movie that will follow it.

the magical age of the silverscreen is gone, it's not only cartoons that where better, it was the entire film industry...

Jeffrey said...

That's why I search for independent movie theaters that don't show commercials before the film. Landmark started to show them, but they had so many complaints from customers (like me) that now they only show one Stella add. Indie theaters like the Brattle and Coolidge in Boston, the Alamo Drafthouse in Austin, and the Red Vic in San Francisco still (I believe) do not show advertisements (aside from trailers). And as a bonus the movies at indie/art theaters, while often on a lower budget and possibly containing subtitles, are usually better.

JohnK said...

If only everybody complained, it would stop.

I think no one young understands what an abuse it is.

We watched a UFC lately that cost 50 bucks and they kept saying stuff like "This event is being brought to you by Budweiser."

Whaaaat???! No it isn't. It's being brought to us by us who pay for it.

Sheer abuse and lies.

It's like they are charging twice for the same show. It should be illegal to double charge.

MDG14450 said...

I was surprised that Ub Iweks actually got credit on that Mickey poster.

Oddly, I think the last movie I saw that had a cartoon before it was also the first R-rated movie I ever saw (The Godfather).

David R said...

John,

Looking forward to a post on those Shrek designs from comiccrazys.

JohnK said...

Why?

Ray said...

John instead of everyone complaining about it, I think it makes more sense to take a more active role and just not give in to spending money on it. We propagate this crap into existence because we pay for it.

RooniMan said...

I hate that "brought to you by (insert random brand name here)" too. How can they have brought it to us if we paid for it. It's all a mess, I say.

Roberto Severino said...

At least those pre-production Shrek designs look WAY better than the actual movie itself. Not so ugly. Just saying.

Bill said...

I don't mind movie previews before movies nor do I mind random trvia cards (as long as they don't play the same 30 second music loop) but if I pay atleast $10 for a film and go through the trouble of sneaking food in (I oppose the monopolistic over-priced conessions of theaters) I darn well should be treated to something other than confusing as heck ads I could catch on public TV. Shoot, if they aired classic cartoons I bet ticket sails would double.

ComiCrazys said...

John - I have to agre with charging twice and abuse. I refuse to buy any sort of clothing with a logo on it. I feel that I am being used as a billboard to advertise and being overcharged for the "privilege."

David R - Thanks for the plug, but that post was more a last minute rush than an object of study and/or ridicule depending on your perspective.

Tomorrow will be a much better post. Promise!

FriedMilk said...

Those posters are gorgeous. I'd love to make work that looked like that!

HemlockMan said...

I caught the tail-end of the pre-movie cartoons. Some of them were pretty good, but by then a lot of them were pretty awful. Limited animation and lousy soundtracks that grated on my little-kid nerves. Some of them were, as I recall, really gross. There was one about a midget cannibal that preyed on my mind for years--I only saw it in the theater and never saw it on TV. Nice color, creepy story, good action.

Like all sane people, I loathe the ads they have us sit through before the movie begins. For that matter, I loathe most of the trailers for other films that they show.

bergsten said...

Commercials at the movies is the worst thing ever. At least at home, I have a mute button and a channel changer (though even this has become useless as the number of ads has increased to the point that they are all synchronized, and changing channels does you no good).

Thank God they haven't thought of showing commercials while you're pumping gas. Oh.

Adam Tavares said...

That Balloon Land poster is just as creepy as the cartoon. Ub Iwerks must've had this dark side that leaked into his cartoons, because they've always made me feel uneasy.

JohnK said...

Really? I think it's cute.

top cat james said...

It appears that Gandy and Mighty Mouse are taking advantage of the repeal of "Don't Ask, Don't Tell".

Paul B said...

do you think that the other posters are drawn by animators?

Martin Juneau said...

Ad's in theaters are terrible. This is also why i don't go to theaters. Mostly for the tax-payers like we are.

And besides, the sound is too loud and that's cringe me a lot those FX loud sound effects during a explosion or something. Peoples in charge to the sound don't seems to even know how mastered the sound correctly.

Niki said...

They could mix the two, Make an enjoyable commercial, so we still hear about the sub-par product but at least we have fun doing it.

AtomicTiki said...

If there were cartoons before movies and maybe even some light current events stuff I'd probably start actually going again. To me that would be worth $12!

The way it stands now, I pay to get in, they clobber me with "targeted" advertising for 20 minutes, then they clobber me with upcoming attractions (as if I have no idea what movies are coming out for the next 2 1/2 years already).

The movie going experience should either adapt into something people really want or just die. I hate watching something I loved for so long fade into nothing.

It's odd, this has been on my mind all day and to see you post about it now makes me think. On my way to work this morning I walked past the old Paramount theatre in downtown Edmonton, it's a great example of early 50s modernist architecture, though it's days of offering mass entertainment are over as it is now a converted church I believe (?)

I saw many films in it's cavernous theatre back in the 90s, in theory it was supplanted by "better" theatres you have to drive to the edge of town to enjoy. Better just meant bigger and louder picture and sound, kind of depressing really.

Somehow, they want me to pay more for crap I don't want...

SandraRivas said...

I've always wondered why the animators are not in charge of the advertisement posters.

Nevertheless, they still look exciting! An advertisement with natural and warm colors and a clear title that isn't cluttered with other stuff.

Even with the poster featuring "Walter Lantz Cartune", there may be a lot of characters but they're all arranged perfectly.

I remember looking at the Princess and the Frog poster, the one that showed a zillion characters, and only feeling annoyed.

The commercial issue is still a mystery. Too many commercials just drive us away from television and movie theaters. I hate those commercials in theaters. They really upset me. I don't get why I have to pay $11 just to wait 10 minutes of watching something nobody cares about.

Cali-4nia said...

I wish they still showed cartoons before a film, any film! To me, it's a part of the experience, although I think a lot of people hear have already hit the nail on the head so to speak. It's Hollywood, that has forgotten what it is people want, they want to cram crap down our throats, AND make us pay dearly for it. There are so many other people out there who want to see a resurgence in this type of cartoon. The old MGM and Universal cartoons are, by far, the best.

The problem is the big studios aren't listening... I wish there was someone out there who would take that leap, have some faith in their craft, and make some good old funny cartoons!

This small art deco theatre in Hamilton, Ontario Canada, seems to get it... they play some great classic cartoons before each show! There is a market out there!!!

http://www.themoviepalace.com/

Jay Townsend said...

Y'know, I recently asked around friends (not all are animation students, though all were born after 1980) if they'd turn up early to the cinema if there were short cartoons being shown before the feature film.

Result? An almost-unanimous 'yes'.

I can see why it's tempting to generate additional revenue with advertising, but you should know yourself; advertising and cartoons aren't mutually exclusive! ;)

Sean Volpicella said...

http://i47.tinypic.com/33mvcdv.jpg

Herman G said...

"The Cat Who Hated People" Rocks!
My fav, is when he busted down the door to get water and got water from a sparkletts.

Jeff Overturf said...

I agree wholeheartedly that they've got a lot of nerve asking me to pay $10+ to have me come in and sit through 4 Fandango ads.

Matt Jordan said...

I feel the same way about cable. There's basic cable, but then I'm supposed to pay more for additional *advertiser-supported* channels? No thanks.

But - back to the topic - I've largely quit going to the movies because it just isn't a special experience anymore. With the commercials, crappy pre-show music, etc, the theater chains have totally lost sight of what made movie-going fun.

kurtwil said...

The biggest reason I don't bother going to movies any more is all the crap they throw at you before the movie begins. The ads are bad enough but the insipid "infotainment"'s worse. Add the inevitable cel phone chatter and it's a washout.
The only exception is IMAX, which so far is free of all the front end garbage and delivers the best image possible.

An aside: Perhaps JK could use Youtube HD to show a portion of a new project, then deliver the whole show on HuHu or Internet outlet where he can actually make something for the effort?

Perhaps someone understanding how concerts, etc. are funded could explain how the sponsor's "contribution" actually compares to what its attendees pay for it? Does a sponsor pay 50% of a concert's cost? 60%? etc...

Scrawnypumpkinseed said...

*sigh* Those are just gorgeous

Lohen said...

Amazing! What a beautiful treasure you share with us! Thanks!

Oliver_A said...

Cool, a Mickey Mouse poster where Ub Iwerks is actually credited.

Are you doing a post on him some day, or do you find his contributions insignificant? The cartoons he did have lots of mischievous gags.

Oscar Grillo said...

In may childhooh/Youth in Buenos Aires we had at least three cinemas SHOWING ONLY CARTOONS continuously!

She-Thing said...

Lovely share John. The one of goofy is amazing. Loving the new design too. But please, please, don't tell me that those links hanging on the right side of the web are to watch the Happy Tree Friends Xo Why do you like them?

Iron maiden said...

hey john have you seen this trailer of the new disney movie

http://www.youtube.com/watch?v=y_iuxOX2nfU&feature=popt01us04

Hmm I wonder what audience disney is trying to target

Bill said...

At Kurtwill: Oh yes, cellphone chatter, then at times they will just open their cellphones and you'll have a bright light distracting you, and then theres kids, when I'm watching a movie I really don't want to hear "mama!" 20 times.

aalong64 said...

I have that Red Hot Riding Hood poster with the absurdly off-model wolf, and the "Henery Man" one. I couldn't tell if it was supposed to be Henery Hawk or not. The Eager Beaver character is on it, too, so I figured it might just be some other one-shot character.

drawingtherightway said...

On the one episode of Mystery Science Theater 3000 they were riffing on the movie Merlin's Shop of Mystical Wonders (godawful movie by the way) and the little kid in the movie was watching that Balloon Land cartoon. I think they made a joke that said "brought to you by LSD"!

J C Roberts said...

Sigh. I share the same sentiment expressed here, but we all know it's a lost cause, right? Unless we can figure out a way for them to make a profit from showing cartoons (even classics, let alone creating new ones, who on earth would put up the money to finance that?), it's never going to happen again.

Everything cool from the past that's gone away did so because it was proven to not be profitable enough. Unless market testing proved that people were flocking to theaters specifically to see the cartoons playing with the features, they'll never offer something like that as a standard package again. The best you can hope for is a local theater owner offering it on his own as a nostalgic experience.

Theater chains make most of their money from the snack counters and not the ticket sales, so if their the ones making more showing the commercials you'll never convince them to swap them for something they have to pay for instead of being paid to show comercials.

I hate it as much as anyone else here, but all the cool stuff happened before they realized it wasn't profitable. Money may make the world go around, but it's also grinding it to a halt.

JohnK said...

It was totally profitable. A lot of those characters still make money today.

It was shortsightedness that did away with everything cool.

Martin Juneau said...

Maybe off-topic, but did you see the newest trailer from the new Disney movie?

http://www.animationmagazine.net/article/11625

The discussion about 'Tude Raspunzel months ago was fair. And this new trailer is enough bother to watch.

dan said...

The worst part of today's movie going experience are the movies.

nachotururu said...

allow me to answer (a bit too late) to Roberto's first comment: Indeed Pixar's Day and Night is refreshing for the industry. But about its originality, please check this comparison:
http://glob.cranf.net/?p=891
It's frequent that Pixar gets its ideas from underground and independent animators.
A big salute to John K for selflessly inspiring the world.