If you are not creative, it doesn't mean you can't create. The way to do it is to take things that were once popular and update them by adding whatever new technical gadgets people use, add Rock 'N' Roll or Rap, add any kind of passing trend to it and not only get the concept wrong but get the trends themselves wrong and piss everyone off equally.
It seems to me it would cost a lot less and be a lot safer just to hire actual creative people who make entertaining characters naturally, rather than taking old characters and undoing what made them popular in the first place.
Here's an article to show you how executives think. It also shows that anyone on earth can be an executive....except someone with talent and ideas.
Warner Brothers hopes to “reinvigorate and reimagine” Bugs Bunny and Scooby-Doo through a new virtual world on the Internet,
Strawberry Shortcake, part of a line of scented dolls, now prefers fresh fruit to gumdrops, appears to wear just a dab of lipstick (but no rouge), and spends her time chatting on a cellphone instead of brushing her calico cat, Custard.
This is double irony. Strawberry Shortcake-a cartoon based on a line of greeting cards; something that never had any integrity to begin with is now being watered down even further.
http://www.nytimes.com/2008/06/11/business/media/11cartoons.html?_r=3&oref=slogin&oref=slogin&oref=slogin
“I love classic Mickey, but he needs to evolve to be relevant to new generations of kids,” Robert A. Iger, Disney’s chief executive, said in an interview.
“You want a dark, Goth version of Tweety Bird? Have at it,” said Lisa Gregorian, executive vice president for worldwide marketing at Warner Brothers Television.
Thanks to James McEwan for this article!