Monday, July 16, 2007

Direct Sponsorship 1

There was a time when entertainment and sponsorship made a lot of sense.

The Huckleberry Hound Show title sequence:

The mascot for Kellogg's Corn Flakes is a character named Cornelius Rooster - he's the star of Huck's title sequence!

Right after the title sequence, Cornelius Rooster (the Kellogg's Corn Flakes mascot) would fall into the first bumper of the show, to introduce Huck...

Sponsors and entertainers were partners and they made great radio and TV shows and the networks had no input-they just put the shows on that the sponsors paid for and the entertainers were free to do what the public wanted them to do..entertain.

Rocky and his Friends title sequence:

"The most delicious ready-to-eat cereal in the world!" - Bullwinkle

The Flintstones title sequence:

So all the old cartoon characters used to plug the sponsor's commercials in their own shows.

Huckleberry Hound and friends do a commercial for Kellogg's Corn Flakes cereal...

Rocky and Bullwinkle do a commercial for General Mills' Cheerios cereal...

Fred and Barney do a commercial for Winston cigarettes...

Yogi Bear does a commercial for Kellogg's OKs cereal...

I always loved it when cartoon characters told me what to eat and what toys to play with. I obeyed. My breakfast diet was planned by Bugs Bunny and Yogi Bear and Rocky Squirrel.

Then when I grew up I wanted to have my own cartoon characters sell products in their own shows. This was not allowed anymore on TV so I made up my own products just to spite the FCC and make my show seem more legit and special. Good commercials add fun to the entertainment experience.

Log Commercial

Powdered Toast

These fake commercials were so effective that kids went to the stores and asked for the products that didn't exist. People memorized the lines and the songs from the commercials and sang them whenever I did signings at stores and theaters.

Imagine what me and my artists could do for real products when some smart company takes advantage of my selling power. Tune in tomorrow for more hype!