Tuesday, October 05, 2010

Rod Scribner Sneaks Entertainment Value into a Koolaid Commercial

By the 1960s, most animation - even animation done by the classic animators - had gotten very conservative. Even squash and stretch eventually became "too cartoony".
Here's Rod Scribner going completely against the style of the times and I don't know how he got away with it.
I'm guessing that Tex Avery must have directed this and just let Rod have fun with it.
Rod sure wasn't inhibited by the 60s model sheets of the WB characters.
He not only makes his key drawings funny, but most of his breakdowns are too.
By making every drawing in his animation a unique creation, he ends up doing a lot more work than if he had just made a few on-model keys. That's a true animator. He can't help creating, rather than merely executing.
I can't believe this got by the ad agency. When I worked on commercials the ad execs would go though every frame of film to make sure that each drawing was uncreative, unfunny and "on-model".
The agency folks always hate anything that "looks weird". They must think that somehow the consumers will decide not to buy their products once they have freeze framed the commercials themselves and checked them against their model sheets.
This commercial would only make me drink even more Kool-Aid than if it was bland and boring.

I was laughing as I went through this scene a frame at a time, but the drawings kept getting funnier and funnier. These almost seem bland to me now - compared to what came next. There are so many crazy drawings in this one commercial that I'm going to have to spread them out over a few posts.


J C Roberts said...

I probably would never have guessed Scribner just looking at these frames. I might just be too used to his work with Clampett, though.

I don't recall ever seeing this one. I have a series of Post commercials with Bugs and Yosemite Sam on tape from the same era, but they're not as fluid as these look. They're more notable for the strange, overly excited voice work.

Rooniman said...

The agency folks must of been drunk or asleep that day.

Anonymous said...

I really wish I could see this commercial. There's no link to it in the post. Rod Scribner is still at the top of the game here, and I wanna see the drawings in action.

litlgrey said...

I've seen these before. The mastery is clearly there, but I think I was put off by how the characters themselves were softened and rounded, with the big eyes.
Not quite at the level of Chuck Jones' drawings of his own characters in the 1980s, where they were all inexplicably CUTE and CHUBBY, but similar.

Trey Brown said...

ive never seen this one. theres that late 60's one where bugs sings "kool kool kool kool kool-aid kool!".

Isaak said...

Would you say the Tootsie Rolls commercial is a high point of art in advertising?

Thank you

Bob said...

I know Tex did direct some of the cool aid ads during the 60's, it is mentioned in, "Tex Avery: King of Cartoons." I believe that the people in the agency were looking for a person who could draw/animate bugs for the ad and Tex volunteered and the people in the agency asked him if he knew how to draw bugs. I can't fathom how insulting that must of been for poor Tex.

Paul B said...

where I can see the commercial?

Isaak said...

This is off-topic but are you considering a special post for June Foray? I think she is one of the last principles from the Looney Tunes era.

Shawn Dickinson said...

I usually can't stand the drawings of Bugs from this era, but these are pretty cool lookin!