Creativity Magazine

Here's an article about my association with Hoytyboy, and they included my ideas about Direct Sponsorship.
here's the rest....

http://creativity-online.com/?action=news:article&newsId=122307

http://johnkstuff.blogspot.com/2006/12/direct-sponsorship-1.html

http://johnkstuff.blogspot.com/2006/12/direct-sponsorship-2.htmlHow The Web Will Be Advertisers' Best Friend

http://johnkpitch.blogspot.com/