Saturday, December 16, 2006

Thursday, December 14, 2006

Direct Sponsorship- sell toys of the characters-Soaky commercials


Let's travel back in time to when cartoon companies liked their audience.
Tennesse Tuxedo and Superman
Soaky Toys


In the 60s capitalism was so open that you could mix "brands" in the same commercial. Cartoon characters from different companies would team up to sell a product line that licenced characters from multiple studios. It was a really cool thing to do and added fun to the commercials.

Soaky Toys has to be one of most popular kid products in history. Kids hate to get clean so the best way to get them to do it is to trick them into doing it with their favorite cartoon characters.

"Look who's staring at me in my birthday suit!"

Cartoonists creating cartoons + a smart sponsor = commercials that sell the product and sometimes BE the product equals great success for all and happiness for the kids. What a simple formula!

The 60s was a Golden Age for kids because everyone involved in kids' entertainment and products knew you had to be nice to your consumer if you wanted to be successful.

Today's giant corporations are so unwieldy and operated through strange mystical pseudo-scientific mumbo jumbo theories like focus testing and 4,000 levels of middle managers that all disagree with each other and the actual people who ARE logical and creative are at the very bottom of the heap.

Wash with Soaky bubbles and you'll grow up to have proportions like this!








Donald Duck and Porky Pig
Soaky Toys


Disney and Warner Bros....arch rivals in the same commercial!







You'll be so clean and shiny that you won't ever wanna wear pants again!
Let's bring back logic and fun. Let cartoonists and sponsors do what's right for the audience.

Wednesday, December 13, 2006

Direct Sponsorship 3 -end credits - leave the audience with a good feeling about the sponsor

The last thing the audience will see and hear after laughing at one my internet cartoons is the sponsor's name and logo. This will leave the audience with a great feeling about the show and the people and products that made it possible.
The Huckleberry Hound Show end credits sequence:






Huckleberry Hound and Cornelius Rooster drive around the circus tent, picking up other Kellogg's mascots....


...like Kellog's Rice Krispies mascots: Snap, Crackle and Pop...




... and Kellog's Smaxey the Seal, Tony the Tiger, Tony Jr., and Sugar Pops Pete...














Rocky and his Friends end credits sequence:


















Monday, December 11, 2006

Direct Sponsorship 2

So after Ren and Stimpy was done, I turned to the Internet and developed a new medium-the Flash cartoon. I made the first Flash cartoons, put them online and experimented with my dream of direct sponsorship. I did some free commercials for Tower Records.

George Liquor pitches Tower







1998 was a little too early for anyone in business to understand how effective this advertising model could be with the internet. Everyone was convinced that only TV could sell products-even as the TV ratings were steadily going down every year as everyone was spending more time online.


Now thanks to Tivo and satellite TV, no one watches commercials at all anymore. They just fast forward through them.


Let's face it here's advertising's biggest problem- PEOPLE HATE COMMERCIALS.


I have the solution- LET ENTERTAINERS MAKE COMMERCIALS THAT PEOPLE LIKE.







No one fast forwards through my commercials.








I made these Old Navy Spots a few years ago and Old Navy's sales shot up 500% right after they aired and for quite a time following.

Kids wrote me asking "Where is the rest of the cartoon?" They thought these ads were part of a whole show and were sad that there wasn't a show attached.
So I came up with one:



This show is itching to be sponsored online or as direct to DVD. I own these characters and can have them sell any kind of kid products and no one will be mad. I will make the commercials as fun as the show and completely make your product look spectacular! This is an idea that I have been promoting for over a decade now, and I think the world is finally catching up to me.

Raketu is the first company to try it and you can see the animated banner I did to the right of of the blog.




I'm in New York this week with FM, and meeting with Raketu to talk about what else we can do for their product and the fans using my cartoons. I'm also seeing some ad agencies, so I want all of you fans out there to comment and tell these smart business folks that you are dying to see some cartoons from me and you will watch all the commercials and click the links and decide whether you want to buy their products.



This advertising/entertainment worked for 30s radio and early TV. Let's go back to it, only on the web where people spend so much time.

TV is dying, let's finish them off and give the audience and the sponsors what they want at the same time-at a fraction of the cost of doing television.

Look how hot you can be in my cartoon apparel

Justin Timberloaf has a line of clothes. You don't need them anymore. Mine are better. Here's what Victoria Secret models wear after the gay photographers go home.

Here's Duane Eddy wearing his Dad.
Tank Abbott here dares you to insult his hero.
C'mon I know you wanna make someone's Christmas bright. Order some swell cartoony type apparel now!

IF YOU WANNA BE A STAR MODEL-SEND ME A PIC OF YOU WEARING THIS COOL CRAP!

CLICK HERE TO VISIT JOHN'S CAFEPRESS STORE!!!