Eric Wrobbel Slaps The Face Of Modernity

I remember a time when you'd swear everyone was a design genius. Every TV, appliance, Fridge, Toaster and even transistor radio was beautiful to look at- and there was an endless variety of designs for each humdrum everyday household item. We took all this wealth of eye candy for granted.

Now everything looks like this:



These are actually 2 different TVs and 2 different brands!

and check out this retarded ad:
90% blank space and a tiny black sliver of the featureless product. This is supposed to induce us to buy it? Yet everyone thinks this way today - except Eric Wrobbel, thank God!

Look what Sony used to be capable of:


Eric collects old cool looking radios and makes his own books about them-and he lays them out to give us collectors exactly what we want!

In Eric's Own Words:

This great new book shows all SEVENTY of the fabulous, highly-collectible Crown radios. 64 transistor radios, plus three pocket tube radios and three crystal radios! All beautifully photographed in FULL COLOR. Over 100 full color images in all! Most are shown nowhere else. This is your only source for a complete listing of all collectible models. And every single model is pictured! All of them. See rarities galore! Many of these great radios–especially the early ones–were made only in small quantities and few have survived. Many have never been seen outside of Japan. They’ve never been on eBay and probably never will! See early Crowns that are hand-wired and made with American-made transistors. See early, early Crown kit radios!		Plus: Learn lots of interesting info about this elusive radio maker and about their connection to Linmark, Harpers, Midge, and Olympic. Get all the model numbers, measurements, battery sizes, and lots more info and detail. Plus see original boxes, advertisements, and even an original Crown store display case loaded with fabulous Crowns! This book is nothing like those other collector books that are sooooo boring with page after page of dry descriptions. This book is a visual feast! It doesn’t just describe the radios, it shows you the radios! Every item is pictured, and in full color! Your satisfaction is guaranteed or your money back, including the shipping charge. You’ve got nothing to lose! Buy It Now!

http://stores.ebay.com/ericwrobbel

Goddamn-bring back fun and imaginative design to the poor world!
Buy some of Eric's books and see what is possible with a little creativity.

The Day Of The Detergent

There must have been a theory once that 3 letters was the optimal amount for a detergent name. And the bigger the letters the better.
I'm guessing that this was so that you could see the box from over a hundred miles away.Or maybe the ad men just figured the American public could only remember monosyllabic words.
They must have run out of creativity after a while and started coming up with four letter one syllable words. What's wrong with PUZ, SYZ, LEP, SUK, PUD, NIT, TWA, SOP, FEP, TOX, GIK, ITP, PMA...?
Uh-oh, this might be getting too complicated for the masses.

I like the simple designs though.
Dreft is a classic. Some ad genius went against the current thinking and came up with a word that actually takes some tongular dexterity.

What a great name and design! You get a free Chix with every Dreft you buy too!

The ads follow the same old easy to read hierarchical thinking.




Judy Garland got her beautiful complexion and singing voice by washing her vocal chords in the toilet with LUX Larynx soap.

Here she is looking just like Barney Fife and singing with extreme virtuosity one of the most emotional songs ever written.


She could only pull that off with the right toilet soap. Look what it did for her hair too. That scouring pad on your head look that was so popular in the 60s. Seriously though, I think she is a genius.


Here's a great design for tooth detergent.

I bet all these products sponsored their own TV shows too and we got to see rich stars doing their own washing and even brushing their own teeth. Maybe Rochester brushed Jack Benny's teeth after each long smooth Lucky Strike cigarette.

Bold Package Design

CHARACTERS ON LABELS

Today's Thinking




LOTS MORE GREAT PACKAGES AND LABELS HERE!